Nothing Extraordinary

So there is this concept of ‘extraordinary’ in advertising that is generally a polite way of implying ‘too creative to be understood’. Today I’m going to tell you the story of ‘extraordinary’. We cracked a campaign for a boring inanimate product called wall and floor tiles. In the very first meeting our big boss was indulgently ridiculing the absurd approaches of tile ads, especially one where a hot chick is holding onto a tile and flying across the skies with starbursts in the background and cleavage-bursts in the foreground and that is what one would call an “xxxxtra ordinary approach’ for an ad. After a few sessions of brainstorming and so on, we finally cracked a few creative renditions, everybody liked them, the boss replied ‘good, go ahead’, and after sometime he called informing that the campaign has nothing extraordinary. By now everyone was staring at each other groping in the ordinary darkness of ordinary ignorance towards what one meant by ‘extraordinary’. Ever since, my ordinary brain has snapped an ordinary neuron causing an extraordinary reaction (in the ordinary interpretation of the word extraordinary) and hence I have become ordinarily insane coz though I use and abuse the word ordinary I still cannot interpret extraordinary.

I have come to the conclusion that an ordinary interpretation of the word extraordinary is different from the extraordinary interpretation of the word extraordinary, or may be it’s the extraordinary interpretation of the word ordinary that changes the interpretation of extraordinary, and hence the extraordinary interpretation of the word extraordinary must not be used to convey it ordinarily, coz one can end up with an extraordinary confusion over weather the implication is ‘it’s not (ordinary) extraordinary’ or ‘its not (extraordinary) extraordinary.’

If you are still reading- there are only 2 possibilities. 1. Either you are ordinarily interested in extraordinary pieces of ramble or 2. You are extraordinarily bored of ordinary pieces of ramble. But if we refer to the conclusion in the previous paragraph and replace the interpretations of ‘ordinary’ we get 2 more permutations, which means 4 possibilities, and if we replace the meanings of extraordinary- we have 2 more again, so roughly 8 possibilities, by now you have forgotten what these possibilities could possibly be. It is very possible that there is an ordinary miscalculation but it could also be an extraordinary miscalculation... by now I’m sure you know what the next 2 lines will be, however that would make it ordinary, so what is extraordinary, then of course we come to the point where the word ‘extra can have relative interpretations … hehehehehheheheheeee and v will examine the role of extra in extraordinary, when i have reached extra insanity

‘Not to reason why
but to do and die’
Yeah right! Someone sold the world a lie