Nothing Extraordinary

So there is this concept of ‘extraordinary’ in advertising that is generally a polite way of implying ‘too creative to be understood’. Today I’m going to tell you the story of ‘extraordinary’. We cracked a campaign for a boring inanimate product called wall and floor tiles. In the very first meeting our big boss was indulgently ridiculing the absurd approaches of tile ads, especially one where a hot chick is holding onto a tile and flying across the skies with starbursts in the background and cleavage-bursts in the foreground and that is what one would call an “xxxxtra ordinary approach’ for an ad. After a few sessions of brainstorming and so on, we finally cracked a few creative renditions, everybody liked them, the boss replied ‘good, go ahead’, and after sometime he called informing that the campaign has nothing extraordinary. By now everyone was staring at each other groping in the ordinary darkness of ordinary ignorance towards what one meant by ‘extraordinary’. Ever since, my ordinary brain has snapped an ordinary neuron causing an extraordinary reaction (in the ordinary interpretation of the word extraordinary) and hence I have become ordinarily insane coz though I use and abuse the word ordinary I still cannot interpret extraordinary.

I have come to the conclusion that an ordinary interpretation of the word extraordinary is different from the extraordinary interpretation of the word extraordinary, or may be it’s the extraordinary interpretation of the word ordinary that changes the interpretation of extraordinary, and hence the extraordinary interpretation of the word extraordinary must not be used to convey it ordinarily, coz one can end up with an extraordinary confusion over weather the implication is ‘it’s not (ordinary) extraordinary’ or ‘its not (extraordinary) extraordinary.’

If you are still reading- there are only 2 possibilities. 1. Either you are ordinarily interested in extraordinary pieces of ramble or 2. You are extraordinarily bored of ordinary pieces of ramble. But if we refer to the conclusion in the previous paragraph and replace the interpretations of ‘ordinary’ we get 2 more permutations, which means 4 possibilities, and if we replace the meanings of extraordinary- we have 2 more again, so roughly 8 possibilities, by now you have forgotten what these possibilities could possibly be. It is very possible that there is an ordinary miscalculation but it could also be an extraordinary miscalculation... by now I’m sure you know what the next 2 lines will be, however that would make it ordinary, so what is extraordinary, then of course we come to the point where the word ‘extra can have relative interpretations … hehehehehheheheheeee and v will examine the role of extra in extraordinary, when i have reached extra insanity

‘Not to reason why
but to do and die’
Yeah right! Someone sold the world a lie

washing dirty lingerie in public on world asthma day

Proof reading - the ultimate task of finding minute faults with my own work has been bestowed upon me... Anyway it is a lingerie catalogue and the bitchy women smiling back at me. If only I had that figure I would earn just as much with half the effort and people would actually stare n ogle at my work with more attentiveness that they will ever read! So rite now that silly model's confidence, figure and bank account is probably better than mine. And if she has a dark patch in her armpit, some guy lightens it on Photoshop but if I have a spelling error... I have to hunt it down myself. When her hair is looking too huge, 12 people in the agency and 24 people at the clients end are discussing it, but if I have a comma missing it will probably go unnoticed for years or forever... coz no body reads... so while my friend Kunjal eats an apple pie and black forest pastry I will impart knowledge to segment B+ and A in 2 & 3 tier cities on what bra to wear under what clothes, during what activity! And think to myself, that it’s a whole load of crap coz u can do all the things in all the bras and you can do them even better without one!! Hahaahahahahahahahahaaa But that wont sell 3 pieces per head or should I say per bosom, and effectively the cost of printing this catalogue will be wasted hence we will continue pushing the concept of ‘one pair of lingerie per top’ in your wardrobe, so people have enough loose elastics to make a fully functional hammock 2 years from now heheheheheheeeee... coz earth day is here and I need to think recycling ideas as well... and sitting on that old-lingerie hammock you should take deep a breath because world asthma day is coming up and we need ideas for that too ... and one day I will sit on a lingerie hammock in the Bahamas and reap the fruits of my own labour! And if the environmentalist really want to save the world they should ban bras with detachable straps, coz you obviously can’t use it to make a hammock, if its padded it can be used as rice bowls to feed the world’s poor, but that doesn’t take away from the sin of using non recyclable plastic in the padding, and the push ups are worse. But if you still wana wear bras – the one garment that is suffocating and causing activities that increases the size of the hole… (in the ozone, silly) then go ahead and be a bad citizen this world asthma day !!